If you love shopping like I do, when you walk into an impeccably designed boutique filled with gorgeous clothing and accessories, you feel like a kid in a candy store- wide-eyed with excitement and hungry to try everything. The twist on Cynthia Rowley’s new Upper East Side retail location is that there actually is a candy store right above the boutique! Cynthia has come up with the clever idea of combining shopping for beautiful designer clothing and indulging in a visit to the candy shop with your kids.

We visited the location last week and were in awe of the Tim Burton-inspired design of the entryway and CuRious Candy shop. The store is located in a narrow 4 story townhouse, set far back from 78th street, with a dramatic courtyard entrance of twisted branches, fogged mirrors, and oversized metal roses created by renowned event designer Raul Avila. Rowley said of the space: “When we found this architectural jewel, I wanted to create an environment and product mix that would always surprise and delight”. Take a peek:

The first floor of the townhouse is home to Cynthia Rowley’s clothing boutique. The Spring/Summer 2013 collection is filled with whimsical, girly pieces in effortlessly chic shapes. The print that pops from this season is a playful confetti design, a grown-up nod to childhood, foreshadowing the magic awaiting us upstairs. I fell in love with these items from the collection (all vegan-friendly!):

1. Open Back Dress | 2. I Love You Tee | 3. Gold Plated Charm Necklace | 4. Flask Bangle | 5. Peplum Top | 6. Ticking Dress | 7. V Neck Dress | 8. Fitted Dress | 9. Party Dress


The shop is clean and bright, complimented by the clothing’s accents of pink, peach, mustard yellow and cobalt blue. Doesn’t this make you want to shop?


After shopping, take your kids up the mystical staircase to CuRious Candy!


The second floor is filled with candy, toys, and imaginative interior décor for kids. Behold: sugar sculptured rabbits, trains, and ships, edible teacups, sparkly piñatas, jars of tiny toys sold by the pound, and drawer after drawer filled with candy in every color of the rainbow!  CuRious Candy hosts birthday parties for children in the store and on the go and you can also celebrate your Bat/Bar Mitzvah, bridal shower, or Sweet Sixteen with CuRious Candy.


Enjoy your treats in these unique locations in the back and front courtyards. Happy snacking!


Lastly, I LOVE this (slightly disturbing) promotional film for CuRious Candy and had to share!
You must watch:

43 East 78th Street
(between Madison and Park)
New York, NY


photos: Carina Zimmerman

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